Mariya Nurislamova very first built her mark as a serial entrepreneur within the elegance-tech space. In 2014, she co‑Started Scentbird, a fragrance‑subscription company pitched as being the “Netflix for perfumes.” The platform immediately scaled to about 700,000 month-to-month subscribers during the U.S. and Canada, giving access to 800+ designer scents.

Underneath her leadership, Scentbird elevated more than $twenty five million in venture funds, participated in Y Combinator, and became successful by 2019, producing yearly revenue north of $one hundred million with advancement of 45–fifty% calendar year-above-calendar year. Her suggestions—to "get started tiny and hardly ever surrender"—has resonated with quite a few emerging entrepreneurs.

But starting all-around 2018, Mariya introduced a parallel aspect to her persona: spiritual Instructor, intuitive, channel, artist, and author. Launching the YouTube channel “This Is Mariya”, she regularly provides guided meditations, Electrical power‑channeling sessions, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, and a lot more. The channel has developed to ~102,000 subscribers and one,two hundred+ films, with her broader presence across TikTok, Instagram, Spotify, and podcasts reaching approximately 300,000 followers .

Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual identification—organization CEO by working day and spiritual Expert by evening—not often intersected publicly until mid‑2024. That’s when Company of Style spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of the higher… sources of understanding of 3D planet earth warfare”.

These views ignited a wave of on the internet backlash:

YouTubers for example Keya’s Entire world and Zachary Michael publicly stated they might now not get the job done with Scentbird.

Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and encouraged followers to ditch Scentbird.

Social websites buyers were being particularly appalled by statements that diseases like cancer or AIDS could possibly be cured in a week, miscarriage was “a decision,” and Actual physical attributes (e.g., crooked tooth, hair shade) held spiritual importance.

Nonetheless, Mariya mariya nurislamova continues to be resolute. She maintains her spiritual information is individual from her CEO responsibilities, stating she employs only “Mariya” in spiritual channels to shield Scentbird’s brand name.

The Energy of Duality

Strengths of Mariya’s Tactic

Genuine Differentiation
Her fusion of company achievements and spiritual apply sets her apart—making a deeply individual model with pathways into membership, retreats, private periods, and guided experiences .

Scale and Strategic Self-discipline
Scentbird’s reliable development underscores her capacity to translate eyesight into operational reality, though her spiritual facet drives a likewise expansive material motor.

Community Depth
The regularity and intimacy of her content—guided meditations, Q&As, and Stay lessons—foster sturdy Group bonds amongst followers seeking spiritual transformation.

Emerging Challenges & Fractures
Brand Popularity Hazard
The spiritual material has made unease among influencers, buyers, and buyers who are uncomfortable associating with these metaphysical narratives .

Information Legal responsibility
Daring well being statements and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical people, or regulatory teams worried about misinformation.

Cross‑Id Confusion
Whilst Mariya insists on separating her two worlds, critics argue the identities presently overlap—In particular as a result of her involvement in Scentbird‑linked content material and sponsorships.

Navigating the long run
Strategic Possibilities
Compartmentalize
Mariya could retain a transparent boundary—retaining her spiritual identification underneath a definite title and platform even though trying to keep Scentbird individual and model-neutral.

Integrate
By weaving spiritual and wellness aspects into her firms—for example scent + meditation kits—she could lean into a wellness‑centric brand name evolution.

Clarify Messaging
Tonal balance—grounding her spiritual content with steerage disclaimers or scaling again controversial metaphysical statements—could broaden her charm and minimize friction.

Validation by means of Response
Despite backlash, Mariya proceeds to grow her spiritual ecosystem—from charging $1,111 glastonbury retreats to $a hundred twenty five,000 non-public transformational occasions, online channelling classes at $3,000, and her 2021 book seventy two Keys to Manifestation. Her followers’ optimistic Amazon critiques counsel her wisdom resonates deeply with numerous seekers .

Remaining Just take
Mariya Nurislamova embodies a uncommon fashionable archetype: a enterprise-pushed CEO by using a higher-stakes spiritual change ego. Her journey displays broader cultural convergence—where community figures can simultaneously occupy the worlds of commerce, metaphysics, and cultural commentary.

Scentbird's results attests to her enterprise savvy.

This is often Mariya demonstrates her capability to command notice and Construct deep psychological resonance.

The fact clash among these worlds—sparked by metaphysical pronouncements—poses both of those threat and option.

No matter whether she amplifies the convergence or attracts company boundaries, Mariya stands at a pivotal crossroads. Her future actions might redefine what this means to be a founder inside the spiritual-tech era—layering ambition with authenticity inside of a brand-new way.